Integrated Internet marketing strategist, consultant.
Enterprise level paid search, client PPC audits, SEM proposal support, social search (LinkedIn, Twitter, Facebook, Instagram), integrated interactive strategies
101 and 201 PPC (paid search) trainings, best practices, tips and strategies
Maintain marketing synergy across Cinsay's products and all marketing campaigns including: PR, social media, PPC, SEO, media buys, email campaigns, referral/partner/affiliate marketing as well as offline marketing. Manage, utilize and rally internal and external resources (IT, customer support, sales, video production, copy, creative, marketing agencies, etc.) to accomplish Cinsay's marketing goals. Idea generator - involved in new product development and those marketing strategies.
I created partnerships with our clients to work with them every step of the way to develop their portfolio of online marketing tools to drive home results. My responsibilities included: Implementing and driving strategic account objectives for a variety of clients. Attending client meetings and developing and extending client relationships. Developed, designed and implemented strategic online product service offerings for the firm. Adapted to the developing online advertising industry to provide innovative solutions for clients. Lead clients into proven ROI positive online advertising opportunities.
Changed name to Shelley Ellis Consulting in 2009
# Contextual advertising specialist. Resource for content and placement targeting information and strategies for existing and new client proposals. # Paid search strategies for: Hallmark, USAA, Coca-Cola, Ritz-Carlton, Avaya, Stampin'Up!, Mary Kay. Regional, national and global paid search experience including multi-lingual accounts. Spend/budget experience: hundreds of thousands to millions. # Pay per click account set up, management, tracking and optimizations. # Offer innovative online marketing and promotion ideas. Advise client on landing page content and call to action best practices and improvements. # Writer for the iCrossing blog, Great Finds. Recent articles have been about the value of MySpace in paid search and how to use paid search with good or bad media coverage. Guest speaker on PPC Rockstars. # Accomplishments: Donnie Award recipient for best integrated account. Two account success stories have been used for iCrossing case studies.
Computer Trainer and curriculum developer. Backup for Technical Support.
Concentration: Business Management and Marketing
I am a retired Dallas firefighter's wife and the mother to a son in the Army and to another son who is a police officer. My past board positions and volunteer roles included: Frisco high school wrestling booster club hospitality and board, DFW SEM board member ('07-'12) and serving on the Glen Rose Athletic Booster Club as a board member and volunteer. My husband and I were active members and served on ministry teams at Gateway Church for five years. My "hobbies" include researching: Biblical prophecy, Biblical symbolism and patterns, Jewish/Messianic/Christian history, American history , and more!