Shelley Ellis: Passionate about Display Advertising, Remarketing and Retargeting, Video Commerce. Genuine country girl - have earned rights to wear my cowboy hats and boots.
Shelley Ellis has 20+ years in marketing 15+ years experience in Internet marketing 10+ years in search engine marketing (SEM, pay per click, paid search, PPC). 5+ years in video marketing. Shelley Ellis has a REPUTATION for being two years ahead using the most current Internet marketing strategies, especially with the Google AdWords Display Network (GDN) but also for Search Engine Optimization (SEO), Social Media Marketing (SMM), Remarketing | Retargeting and Video Marketing.
Shelley Ellis's Background
Shelley Ellis's Experience
Owner at Shelley Ellis Consulting
1998 - Present
Integrated Internet marketing strategist, consultant. This cowboy boot and hat wearing marketer is available for: radio, TV, video, articles, blogs, speaking.
VP of Media at Advice Interactive Group
March 2013 - September 2014 | McKinney
Enterprise level paid search, client PPC audits, SEM proposal support, social search (LinkedIn, Twitter, Facebook, Instagram), integrated interactive strategies
Google AdWords and Bing Ads Trainer at Cardinal Path (Official Trainer for both Google and Bing)
October 2012 - September 2013 | United States
101 and 201 PPC (paid search) trainings, best practices, tips and strategies
Director of Integrated Media at Cinsay
March 2012 - June 2012
Maintain marketing synergy across Cinsay's products and all marketing campaigns including: PR, social media, PPC, SEO, media buys, email campaigns, referral/partner/affiliate marketing as well as offline marketing.
Manage, utilize and rally internal and external resources (IT, customer support, sales, video production, copy, creative, marketing agencies, etc.) to accomplish Cinsay's marketing goals.
Idea generator - involved in new product development and those marketing strategies.
Client Performance Strategist at Online Performance Marketing
August 2011 - March 2012
I created partnerships with our clients to work with them every step of the way to develop their portfolio of online marketing tools to drive home results.
My responsibilities included:
Implementing and driving strategic account objectives for a variety of clients.
Attending client meetings and developing and extending client relationships.
Developed, designed and implemented strategic online product service offerings for the firm.
Adapted to the developing online advertising industry to provide innovative solutions for clients.
Lead clients into proven ROI positive online advertising opportunities.
Media Manager at iCrossing
October 2007 - November 2008
# Contextual advertising specialist. Resource for content and placement targeting information and strategies for existing and new client proposals.
# Paid search strategies for: Hallmark, USAA, Coca-Cola, Ritz-Carlton, Avaya, Stampin'Up!, Mary Kay. Regional, national and global paid search experience including multi-lingual accounts. Spend/budget experience: hundreds of thousands to millions.
# Pay per click account set up, management, tracking and optimizations.
# Offer innovative online marketing and promotion ideas. Advise client on landing page content and call to action best practices and improvements.
# Writer for the iCrossing blog, Great Finds. Recent articles have been about the value of MySpace in paid search and how to use paid search with good or bad media coverage. Guest speaker on PPC Rockstars.
# Accomplishments: Donnie Award recipient for best integrated account. Two account success stories have been used for iCrossing case studies.
Owner at Rhonda Ellis Consulting
1998 - 2009
Changed name to Shelley Ellis Consulting in 2009
Computer Trainer at Jackson Walker LLP
December 1997 - January 1999
Computer Trainer and curriculum developer. Backup for Technical Support.
Shelley Ellis's Education
University of Life
1985 – 2014
Concentration: Business Management and Marketing
Shelley Ellis's Interests & Activities
Firefighter's wife, police officer's mom, baseball "team mom", high school wrestling booster club board member, DFW SEM board member ('07-'12), powerlifting cheerleader (husband and sons - my powerlifting days are over ;). I enjoy time with my boxer (a three-legged Katrina rescue). Also enjoy a home right now by a pond with birds, ducks, geese, rabbits, frogs and the rare coyote, skunks and snakes. But miss my home in the country where we had a Flemish giant rabbit as a pet, lots of chickens, the raccoons that kept stealing cat food for our barn cats and the fresh goats milk from down the road. My "hobbies" include researching: conspiracy theories, symbols and patterns, Jewish history, Biblical prophecy, sun/moon/stars, weather patterns, Illuminati and more!